Self-Expression

We create space for individuals to explore and communicate who they are through storytelling, creativity, and personal voice.

PROD_01

My Story Journal

A guided journal designed to help girls explore identity through storytelling.

Description: My Story Journal encourages girls to reflect on their experiences, emotions, and growth through structured prompts and open writing. Over time, it becomes a personal archive that builds confidence in their voice and reinforces the importance of their story.

Mission-focus: My Story Journal reinforces our mission of creating stories, experiences, and tools that empower girls to build confidence, express themselves, and define who they are becoming, by providing a structured space for reflection, storytelling, and personal voice development over time.

Similar to: 

  • guided journals

  • diary systems

  • reflection workbooks

Differentiators: Similar to guided journals; different because it centers identity and storytelling.

Links to: Story Coaching Sessions, Writing Academy,  Story App

PROD_02

Becoming Me Memory Box

A keepsake system designed to capture personal milestones.

Description: Includes a doll, book, and activities centered on a character’s journey. Girls explore themes like courage and friendship while connecting them to their own lives.

Mission-focus: The Becoming Me Memory Box reinforces our mission of creating stories, experiences, and tools that empower girls to build confidence, express themselves, and define who they are becoming, by allowing users to collect, revisit, and reinterpret personal memories as part of their evolving identity.

Similar to: 

  • American Girl Dolls

  • narrative playsets

  • character kits

Differentiators: Similar to playsets; different because it emphasizes emotional growth.

Links to: Be the Hero Experience, Mentor Match, Story Studio

GIRL: STORY APP

A mobile storytelling space bringing the brand to communities.

Description: Temporary installations offering activities, workshops, and storytelling experiences.

Mission-focus: The Story App reinforces our mission of creating stories, experiences, and tools that empower girls to build confidence, express themselves, and define who they are becoming, by providing a digital platform for capturing, organizing, and sharing evolving personal narratives.

Similar to: 

  • guided journals

  • diary systems

  • reflection workbooks

Differentiators: Similar to pop-ups; different because it centers identity-building.

Links to: Journal, Memory Box,  Story Showcase

Empathy  Through Imagination.

Deliverables

  • My Story Journal

    A space for reflection, writing, and personal storytelling.

    The My Story Journal sits within everyday spaces, offering a consistent place to write, reflect, and begin shaping personal identity through storytelling.

  • CHARACTER LIFE KITS

    Exploring identity through story, character, and lived experiences.

    Character Life Kits introduce narrative worlds through dolls, books, and objects, creating an entry point for exploring identity through story and lived experiences.

  • BECOMING ME MEMORY BOX

    Collecting moments that shape identity over time.

    The Becoming Me Memory Box holds meaningful objects, notes, and images, creating a physical space where personal stories and milestones are collected over time.

  • GIRL Mentor Match Program

    A mentorship program connecting girls with role models.

    Matches girls with mentors who provide guidance and support, encouraging growth through shared experiences.

  • GIRL STORY APP

    A digital timeline for capturing and revisiting personal stories.

    The GIRL Story App organizes journal entries, voice notes, and images into a timeline, making personal stories accessible and visible across time.

  • GIRL MENTOR MATCH PROGRAM

    Building confidence through guidance, connection, and shared experiences.

    The Mentor Match Program connects girls with mentors in supportive, real-world settings, creating space for guidance, conversation, and shared storytelling.

  • BE THE HERO OF YOUR STORY

    An immersive experience centered on choice, voice, and agency.

    This immersive experience places girls inside interactive story environments where they actively shape outcomes through decisions, actions, and participation.

  • Confidence Wear

    Apparel designed to express individuality and confidence.

    Features affirmations and customizable elements that allow girls to express who they are through clothing.

  • Friendship Connection Cards

    A card set designed to build communication and trust between girls.

     Includes prompts and activities that encourage open conversation and help girls. express feelings and strengthen friendships.

  • Creative Expression Studio Kit

    An art-based kit focused on storytelling through creative expression.

    Provides tools and prompts for girls to visually tell their stories through drawing and design. Encourages non-verbal identity exploration

  • Confidence Classes

    Classes focused on developing communication and self-confidence.

    Girls practice speaking, sharing ideas, and expressing themselves in structured group settings.

  • GIRL Doll Personalization Bar

    A service allowing girls to customize dolls to reflect themselves.

    Girls personalize features, outfits, and accessories, reinforcing identity representation.

  • GIRL Writing Academy

    Guided sessions helping girls develop and share their stories.

    Facilitated workshops that support writing, reflection, and storytelling confidence.

  • Traveling Pop-Up

    Guided sessions helping girls develop and share their stories.

    Facilitated workshops that support writing, reflection, and storytelling confidence.

  • Confidence Lab

    A mentorship program connecting girls with role models.

    Matches girls with mentors who provide guidance and support, encouraging growth through shared experiences.

  • A Day in My Life

    An experience where girls reflect on their daily lives through storytelling.

    Girls document routines and turn everyday moments into meaningful narratives.